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| Sail GP Sydney February 2023 Canon EOS R10 with RF-S 18-150mm lens |
Since the introduction of mirrorless interchangeable lens cameras (MILC) early in the 21st Century the APSC sensor size (Sony diagonal 28mm, crop factor 1.5, Canon diagonal 27mm, crop factor 1.6) has been the most popular. All brands other than Canon use the Sony APSC size and probably use sensors made by Sony also. Canon makes its own MILC sensors.
Cameras with this sensor size have easily outsold those with
the larger full frame (diagonal 43mm, crop factor 1 ) sensor and the smaller
Micro Four Thirds ( 21.6mm diagonal crop factor 2) sensor. It appears that for
most consumers APSC strikes an attractive balance between size, mass, cost,
performance, quality and capability.
I suspect that most camera makers except Fujifilm which does
not offer any full frame (43mm diagonal) MILCs might prefer that APSC would die out for
lack of consumer interest but that has not happened.
Consumers have spoken with their wallets and they like APSC.
I suspect this is because for most camera users even those
seeking a high level of performance and image quality the current crop of APSC
models can do the job well enough.
The task for Canon, Nikon and Sony has been to migrate all
their MILC catalogue onto one lens mount to streamline and rationalise their
product offerings.
Sony managed this first by discovering that they could
effectively fit full frame sensors behind the small E mount introduced with the
early NEX series APSC cameras in 2010.
Nikon managed to transition all new MILC models to the Z
mount in 2018.
Canon having burdened itself with the orphan EF-M mount
system in 2012 had to extricate itself
from EF, EF-S and EF-M systems to concentrate fully on the RF mount. This
finally happened with the release of the APSC R7 and R10 in 2022 and was effectively
confirmed by the announcement of the R50 in 2023 although no actual statement
about the end of the EF-M line has been made.
Fujifilm introduced the all new X mount for APSC sensors in
2012 and continues to use this. As
Fujifilm has no full frame MILC their product strategy is to offer APSC models
from entry level up to bodies and lenses with professional aspirations at a
size and price which pitches them into competition with mid range full frame
models from Canon, Nikon and Sony.
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| Barangaroo. Canon R10 with RF-S 18-150mm |
Sony Bodies
Sony’s first mirrorless APSC bodies were the diminutive NEX
models which were replaced by the slightly larger a6000 in 2014. This had numerous ergonomic and handling
limitations which have been widely reported. But instead of evolving the a6xxx line into
something with more desirable handling and ergonomics Sony just kept iterating
the same basic body size, shape and
controls over successive models. These cameras have a short handle which
cannot accommodate 5 fingers, no front dial, a very small viewfinder with no
substantive eyecup, a monitor with limited movements and touchscreen
capability, no joystick and crowded controls.
I bought an a 6500 a few years back and found that handling and
operating this camera was quite disappointing.
I can’t understand why Sony persists with such a compromised
design. I wonder whether the product development people at Sony understand it
either. They released three very similar models in 2019, the a6100, a6400 and
a6600 and nothing in that line since. From my limited perspective as a mere
consumer it looks as though Sony is not too sure where it is going with APSC.
The latest models have no viewfinder and a fully articulated
monitor screen. These are promoted as being for vloggers or “content creators”
as they like to be called. So maybe that is where Sony believes APSC might go.
Sony Lenses
Over the years the Sony E (APSC) lens catalogue has grown to
the extent there are now many E mount lenses to be had. But as I look through
the catalogue the items on offer look more like a jumble sale than the outcome of
a coherent product development strategy.
Because Sony, Nikon and Canon offer full frame bodies and
lenses in their consumer upgrade path
they don’t really need to offer many crop sensor lenses, just a chosen few
which will meet the requirements of most APSC users.
Specifically they need an ultrawide zoom, a short standard
zoom, a long standard zoom, a tele zoom and one or two fast mid range primes. That’s
it really. Just six lenses will cover the requirements of the great majority of
crop sensor users in the great majority of use cases.
The Sony E mount (APSC) lens catalogue is all over the
place. There is an ultrawide zoom, four standard short zooms, two standard long
zooms, two tele zooms and a clutter of primes with focal length and aperture
specs having no organising principle which I can detect.
How is the baffled buyer to choose between the 16-50 PZ,
18-105 PZ, 16-70 and 16-55 ?
My impression is that Sony has yet to decide what to do with
the APSC E mount system with no clear direction evident to me as a consumer.
Fujifilm Bodies
Fujifilm implemented a major change to their camera
catalogue in 2012. Out went the compacts and bridge cams of previous years, in
came a range of APSC MILC bodies and
lenses. For reasons known only to themselves Fujifilm product development
people decided to go all-in with APSC and to have no presence in the Full frame
MILC space at all.
In addition there has
long been a culture at Fujifilm dating back to the early film days of wanting
to offer Fuji users something different from the mainstream models from
Canon, Sony and Nikon.
The result is a collection of idiosyncratic products loved
by fujifans but avoided by the majority of camera buyers. These range from
entry level models like the X-E series and X-Txx series through the mid range
X-S10 and X-Tx models up to high end X-H models and the rangefinder-esq X-Pro
models.
Some are flat-front-shutter-button-on-top style, others have
a full handle and look more like a mainstream MILC. But in practice they are not quite the real
deal. For instance the X-S10 has a joystick but it is located about 30mm below
where the right thumb wants to find it and the haptic realisation is poor, the
stick being just a little nubbin of a thing instead of the much better designed
large module with sharpish raised circumference seen on Canon, Sony and Nikon
models. To make matters worse the X-S10 designers forgot to include the 4-way
controller thereby removing 5 control buttons from the body.
Fujifilm lenses
As expected there are lots of these but as with Sony the
collection offered resembles a jumble sale more than a planned rollout. Some lenses have an aperture ring, others do
not. Some are decently compact but others are as large and expensive as
equivalent full frame models.
The are two ultrawide zooms, two short standard zooms, three
long standard zooms, four tele zooms and a miscellaneous collection of primes.
I guess the idea is to offer something for everyone but it
seems to me that in the process the catalogue has been cluttered with more
models than required, several with less than clear reasons to exist.
It seems to me that Fujifilm is throwing darts at the market
board hoping some of them find a target.
Nikon Bodies
Since the early days of digital photography it has seemed to
me that Nikon regards full frame cameras as their mainstream and APSC as the
B-for-beginners-budget alternative. This approach seems quite sensible to me although some Nikon commentators complain
about the limited catalogue of APSC products.
At the time of writing Nikon has only one Z-DX APSC body
which appears in three versions. The original is called Z50. The same inner workings appear in the Z-fc, a
retro-chintzy-style body which looks
like a Fujifilm product and comes in "12 eyecatching colours" !!! A third iteration of this camera called the
Z30 is a Z50 without a viewfinder and with a fully articulating screen aimed at
the vlogging fraternity.
I owned a Z50 for a while and found it to be quite a nice
little camera, let down somewhat by ergonomic and performance limitations.
Nikon Lenses
There is no ultrawide zoom yet but the other lens groups are
catered for with some typically good Nikon glass. The 16-50 short standard zoom is
a very nice, compact, sharp lens. The 18-140mm long standard zoom has received
very good reviews. The 50-250 tele zoom is very sharp, setting a new standard
for budget kit lenses. The 26 and 28mm primes are light, compact and very
suitable for the Z50 body.
So we can see that with just three zooms and a couple of
compact primes Nikon has created an ideal selection of lenses to complement
their APSC bodies.
All they need is an ultrawide zoom to complete the set.
Canon Bodies
Although late to the market with RF mount APSC models Canon
has already released three bodies, each with a well considered market position. In fact with just those three models Canon
has in my view achieved a more coherent APSC body offering than any of the
other camera brands.
The R7 is the high resolution, high performance model with
specification, performance and capability aimed at demanding users.
The R10 is the entry level model for enthusiast and
experienced users with capabilities not previously seen at this level. Although
moderately priced the R10 is a pleasure to use and delivers high quality
results. It has a full handle, shutter button, Fn button and front and rear
dials in standard Canon locations just as you find on much more expensive
models. It has a well placed joystick with good haptics.
I have not yet handled the R50 but this model is clearly the
entry level model for beginners to camera photography, users graduating across
to the RF mount from EF-M and budget DSLR users moving to mirrorless. The R50
uses the same sensor as the R10 but is smaller with fewer control access points
and no joystick.
Canon Lenses
There is no RF-S ultrawide zoom yet but the existing EF-M
11-22mm is a very nice lens of well known quality which could easily be
re-housed to fit the RF mount. I hope Canon does this soon.
The short standard RF-S 18-45mm is very nice. My copy
delivers good results at all focal lengths and apertures.
The Long standard RF-S 18-150mm is optically the same as the
EF-M lens now re-housed with RF-S designation for the RF mount. My copy of this
lens is very nice delivering very good results at all apertures and focal
lengths and also very good near-macro results. This is one of the best compact,
light, general purpose lenses I have encountered.
The RF-S 55-210 tele zoom will make a nice compact companion
to the 18-45 although the reach is a bit short.
The full frame RF 100-400 also works very well on the R7/R10
giving an effective 160-640mm focal length range.
There are no RF-S primes yet but the EF-M 22mm f2 is another
nice lens of known capability which Canon could re-house for the Rf mount very
easily. The RF 16mm f2.8 can be used on an RF crop sensor body with an
effective focal length of 25.6mm but images are soft around the periphery with
this lens on the R10. The RF mount does not as yet have a 28mm prime but I
would like to see Canon copy Nikon in producing a compact but sharp 28mm which
can work well on either full frame or crop models.
So Canon is most of the way there already. They just need to
re-house two existing EF-M mount lenses to complete the set.
Any others ?
Leica has ceased production of crop sensor models. Ricoh/Pentax still make two APSC models
although they are DSLRs not mirrorless.
Conclusion
On my analysis the number of models of camera bodies or
lenses offered is much less relevant than the careful design of a limited
selection of products most likely to
meet the requirements of crop sensor camera buyers.
With this in mind I think that Nikon and Canon are better
targeting their consumers than Sony and Fujifilm. I think both Sony and
Fujifilm might be better able to engage their potential customers if they were
to completely review their crop sensor offerings with a view to streamlining
and better targeting a smaller number of bodies and lenses to the likely users and most frequent use cases.
I have taken a bet that Canon will in the near future add an
RF-S 11-22mm UWA zoom and an RF-S 22mm f2 to their RF-S catalogue, at which
point they will be just about done for crop sensor essentials.
We will see how that goes.




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